Thursday, December 26, 2019
Role Of Colonial Propaganda During The American Revolution
The Role of Colonial Propaganda in the American Revolution Propaganda can be a very powerful force that motivates people to accomplish monumental feats. The colonists of America used that power of propaganda to do just that. They created propaganda that swept through the colonies so it would have a greater social effect, informed the colonists of the tyranny of Britain, and pushed the colonies towards unity against an unfair government. Therefore, colonial propaganda of the American Revolution provided the extra, but necessary, push the colonies needed to fight for their independence from Britain. The purposes of colonial Revolutionary propaganda were to inform and persuade the colonists to join the cause ofâ⬠¦show more contentâ⬠¦In the Declaration of Independence, one of the reasons given for declaring independence from Britain is ââ¬Å"For taking away our Charters: abolishing our most valuable Laws, and altering fundamentally the forms of our governments: For suspending ou r own legislatures, and declaring themselves invested with the power to legislate us in all cases whatsoeverâ⬠. The colonists had been accustomed to being loyal to Britain while still having their own rules and governments, so when Britain issued the Declaratory Act in 1766, which stated that Parliament had the ability to ââ¬Å"bind the colonies in all cases whatsoeverâ⬠, the colonists felt threatened. Governments determine the way of life of the people, so this grievance listed in the Declaration of Independence reminded the colonists that their laws, their forms of governments, and essentially the colonistsââ¬â¢ abilities to choose how to run their colonies was taken from Parliament. Parliamentââ¬â¢s legislative authority over the colonists was one of the main subjects that colonial propaganda revolved around. In his 1774 pamphlet ââ¬Å"Considerations on the Nature and the Extent of the Legislative Authority of the British Parliamentâ⬠, James Wilson wrote â â¬Å"All lawful government is founded on the consent of those who are subject to itâ⬠in regards to Parliamentââ¬â¢s taxation on the colonies and their ability to formulate laws forShow MoreRelatedThe Sons Of Liberty And Their Influence On Colonial Rule1948 Words à |à 8 Pagesdiscontent towards colonial rule in America, ultimately leading to its independence. The Surge in the number of patriotic revolutionary groups, seen in the late 1700ââ¬â¢s, can be attributed to the Sons of Liberty and their influence on the publicââ¬â¢s attitude towards colonial rule. Numerous forms of propaganda were used by the Sons, reflecting poorly upon colonial rule, therefore furthering discontent amongst the population. Additionally, the lack of British military enforcement in its colonial states allowedRead MoreDBQ Questions781 Words à |à 4 Pagesthe slavery issue from 1787-1857. ____________________________________________________________________________________________________________________________________________________________ The Westward Movement Describe the westward movement during the first hall of the 19th century as a political issue as well as a social issue in regard to social class, gender issues, and slavery. ____________________________________________________________________________________________________________________________________________________________ Read MoreAnalysis Of Crane Brinton s Anatomy Of A Revolution Essay1528 Words à |à 7 Pagescountries who have carried out these steps, but to really analyze the model we head to the new world. The American Revolution serves as a prime example of Crane Brinton s Anatomy of a Revolution because it consisted of reform stage of rising expectations, revolutionary ideologies and the accompanying coalitions were crucial during the radical stage, and unexpected consequences were seen during the reactionary stage, though the revolutionaries did not shy away from their cause. It is country with richRead MoreFrench and Indian War Dbq1152 Words à |à 5 Pages(1754-1763), the relationship between the British and the American colonies underwent many radical changes. This war drew the British into America to fight the French alongside of th e American colonists. Once the fighting began, the vast economic, political, and ideological differences between the colonists and their mother country of Great Britain surfaced. The French and Indian War impacted the political correlation between Britain and the American colonies because the colonies desired a new democraticRead MoreEssay on Cubas Struggle For Independence1443 Words à |à 6 PagesCuba the ââ¬Å"ever faithful isleâ⬠, to the oldest colonial power and on once strongest empire on Earth. Cuba was loyal to Spain to prevent the inevitable uprising of the people. Peace and slavery prevailed over insurrection and emancipation.â⬠pg.2 Ada Ferrer presents the atmosphere of a war that lasted 30 years only to end virtually back to the beginning under a new master. (U.S. Occupation) The struggle for independence was embedded in a deep vision of nationalism. Where race took a back seat to theRead MoreArt Is A Kind Of Illness Essay1708 Words à |à 7 PagesStudio in the United Kingdom called ââ¬Å"Surplus Valueâ⬠where they created posters in contradiction of imperialism and colonialism by promoting socialism. These posters have strong images as a way to protest and to show the results of imperialist and colonial wars. Postmodernism is another movement that relates to politically charged art. Postmodernism evolved from modernism. Modernism encouraged the re-examination of every aspect of existence and postmodernism is constantly trying to prove theoriesRead MoreKatipunan3171 Words à |à 13 PagesThe Katipunan Finally Starts a Revolution The Katipunan is born * Theà Katipunanà (meaning Association) planned and initiated the Philippine Revolution. It was founded in Tondo, Manila, by Andres Bonifacio and a few other fellow urban workers on July 7, 1892. Its full Tagalog name isà Kataastaasan Kagalang-galang na Katipunan nang manga Anak ng Bayanà (Highest and Most Venerated Association of the Sons and Daughters of the Land). From its inception, Katipunan was forged by blood, with all its membersRead MoreFilipino Nationalism : A Step Stone2608 Words à |à 11 Pagessuch as Spain, Japan, and the United States. It was under Spanish colonial rule for more than three centuries. Spanish colonization began when, Miguel Lopez de Legazpi, a Spanish voyager, disembarked in the Philippines in 1565 (Schumacher 1). This was the beginning of centuries of unethical treatments and inferiority of Filipinos. At first, the natives of the Philippines accepted the conquest and lived by the Spaniardsââ¬â¢ rules. During the first few decades of Span ish colonialism, the Philippines wasRead MoreThe American And French Revolutions Essay1465 Words à |à 6 PagesDuring the 18th century, the Enlightenment ideas were flourishing in both the American and French Revolutions. The Enlightenment perspective consisted of people searching for their social prestige, questioning authorities and believing they could create a new republic. The Americans aimed for independence and the French desired to overthrow their monarchy. The objective in both revolutions were relatively the same, to overthrow and recreate in efforts to achieve national sovereignty. However, theRead MoreWorld War I And The Era Of The Twentieth Century Essay1630 Words à |à 7 PagesAlbert Einstein once said,â⬠Nationalism is an infantile disease. It is the measles of mankind.â⬠Nationalism has played a significant role throughout history. Nationalism can be defined as having a sense of belonging and loyalty to one s state or country. With growing middle class es and their desire to expand political power modern nationalism arose to create equal liberty and equality for all. (Mescevic) In the twentieth century new forms of nationalism emerged. In the United States, the basis
Wednesday, December 18, 2019
Avatar as an Allegory - 1879 Words
Avatar as an Allegory HUM3321-14 Sean Gilman Avatar as an Allegory HUM3321-14 Sean Gilman Sean Gilman Jeffrey Bennett HUM3321-14 13 December 2011 Avatar as an Allegory In the 1600s and 1700s, the British began to migrate to and colonize ââ¬Å"The New Worldâ⬠, America. As they arrived, they met a society for whom they displayed little compassion and much hostility. The British invaded their land and oppressed the Native American people for hundreds of years due to their cultural differences and lack of understanding. James Cameronââ¬â¢s 2009 film, Avatar mirrors the discovery of the new world, albeit in a very different light. The American military colonizes and destroys land on Pandora, while showing no regard for the welfare ofâ⬠¦show more contentâ⬠¦The reason for the oppression of both the Naââ¬â¢vi and the Native Americans is due to ignorance and dislike of anyone with dissimilar beliefs; as is any oppression or persecution or war in the history of mankind, but I digress. The Naââ¬â¢vi are a truly peaceful and civilized culture. They get along very well with everyone, and they all seem happy and content with their standi ng in life. The Naââ¬â¢vi strongly believe in the spiritual world and everything about it. They have the aforementioned God figure, but to the Americans and any foreigners who donââ¬â¢t share these beliefs, this seems appalling and ridiculous. This is just like the Native Americans and their very differing spiritual religious beliefs. The Europeans saw the Native American ritual and traditions and immediately labeled them as uncivilized savages and a heathen people, all based on an ignorance for other cultures and beliefs. So one could only imagine the amount of vitriol and hate aimed at a ten foot tall, blue humanoid society with a strange language, that rides on bird like creatures and connects themselves with nature. The Americans see this and immediately envision a population that can easily be dominated and moved for their own selfish gain. They have no respect for this culture and everything that it brings to the table. As we see in the film, once some of the avatars, s uch as Jake Sully, find their way into Naââ¬â¢vi society they begin to acquire a deep appreciation and respect for the people of Pandora.Show MoreRelatedDifferent Interpretations Of The Scarlet Letter1609 Words à |à 7 Pagesshows that symbolism, allegories, and the different possibilities for interpretation play a vital role in analyzing the novelââ¬â¢s worth by using Pearl and Hester as the main examples for the used literary devices from the novel. In Dr. Carrezââ¬â¢ article, she explains how symbolism plays a major role in The Scarlet Letter by giving the ââ¬Å"simpleâ⬠characters or object more complex, underlying meanings, especially with Pearl; more specifically with the idea that she is the physical avatar for the scarlet letterRead MoreEssay on The Masque of the Red Death1279 Words à |à 6 Pagesan interesting and meaningful story. One of the devices used is imagery, which evokes the events of the story clearly in the readerââ¬â¢s mind. Another is allegory, which is used by Poe to create another story within his, as it is filled with double meanings. Lastly, Poe utilizes symbolism to give the story meaning. Edgar Allan Poe uses imagery, allegory, and symbolism to add dimension to his story and to express the theme that one cannot escape death, no matter how hard one tries. Poe uses imagery toRead MoreAnalysis Of The Stanley The Stanley Parable 1940 Words à |à 8 Pagesand the narrator. The relationship between these three is the primary way the game is able to explore certain themes such as player agency, and how much choice matters. According to Astrid Ensslin, ââ¬Å"As players we are made to read [the game] as an allegory of illusory agency built into games to give players the illusion of choice, power and control. In fact, we as players are all Stanley because again and again we willingly or even enthusiastically subject ourselves to the constraints set by the gamesRead MoreLiterary Themes, Styles, And Techniques Of Edgar Allan Poe2358 Words à |à 10 Pagesunite with or remember that perfect beauty is symbolized by Poeââ¬â¢s figures of lady Ligeia in ââ¬Å"Ligeiaâ⬠, Helen in ââ¬Å"To Helenâ⬠, and Lenore in ââ¬Å"The Raven.â⬠Wilbur describes how Poeââ¬â¢s stories act as allegories of escaping the mundane, material world through dreaming (102). According to Dictionary.com, an allegory is ââ¬Å"a symbolic narrative; a representation of an abstract or spiritual meaning through concrete or material forms.â⬠Essentially, an allegorical story serves as an extended metaphor and is highlyRead MoreEdgar Allan Poe And Nathaniel Hawthorne848 Words à |à 4 Pageswriting is heavily influenced by horrible tragedies in his life. He mainly wrote about murder, death and madmen. The main writing style of Poe is he is very graphic and the main setting of his stories center around very graphic horror. ââ¬Å"Blood was its Avatar and its seal the redness and the horror of bloodâ⬠(Poe 1). Poe notably uses horrific imagery to paint a picture in the reader s mind. But on occasion Poe will paint an image on what the narrator is thinking instead of the actual image, As shownRead More Capitalism, Marketing, and t he Insidious and Covert Co-optation of the Self6482 Words à |à 26 PagesInsidious and Covert Co-optation of the Self Subtitle: A Manifesto for Avatars 1. Introducing Avatars AVATARA-Sanskrit.; ava-down, tarati-he goes, passes beyond literally, a descent, a conception described in the Bhagavad gita, 4th Teaching, 1-8 where Krishna confides: when goodness grows weak, when evil increases, I make myself a body. (OED) Originally referring to the incarnation of Hindu deities, avatars in the computing realms have come to mean any of the various strap-onRead More Encounters with Death in The Masque of Red Death Essays1302 Words à |à 6 Pagescharacter, and allegory on The Masque of Red Death a certain aspect of this work has yet to be defined. The plague that devastated a whole countryside could only be described. Could it be that Poe uses this fiction to chronicle his own encounters with death in his own life? To better understand this viewpoint a short summary is incorporated: à The Red Death had long devastated the country. No pestilence had ever been so fatal, or so hideous. Blood was its Avatar and its seal-theRead MoreThe And Theory Of The Tripartite Soul1765 Words à |à 8 Pagesmore influence than any set of writings in the Western World apart from the Judeo-Christian Bible. As I dug into the life of Plato, which can be an endless search with overwhelming amount of information, his lasting ideas can be summed up in his allegory of the cave and theory of the tripartite soul. Plato was born in around 424 BCE, from an Athenian family that can be traced back to come notable figures in ancient Greece. Even given his influential and well documented writings, many scholars stillRead MoreFilm Adaptation of William Shakespeares Hamlet1644 Words à |à 7 Pagesof Shakespeares play. The film keeps intact every line from the play. Yet, he chooses to take the story out of its Renaissance context and turn it instead into an historical piece of the 18th or 19th centuries. This historical context changes the allegory of the film and instead of a warning about infighting within a monarchy at a time of potential invasion, instead becomes something almost with the feeling of a biopic even though all of the characters are fictional. Any change that is made to theRead MoreWhy Be Moral : A Short Discussion Of Ethical Motivation1697 Words à |à 7 Pagesjust the process of arguing and counter-arguing would demonstrate the lack of a proven reason we ought to be moral. Let s push on, though, and continue our survey of answers to the question of why be ethical. Collective Consciousness The movie Avatar featured throughout its main plot line an apparatus which transferred the consciousness of the main characters out of their bodies to the bodies of other creatures. In the Asimov Foundation series, different characters (The Mentalics, The Mule) could
Tuesday, December 10, 2019
Genesis Energy Limited Position in Industry
Question: Discuss about the Genesis Energy Limited for Position in Industry. Answer: Companys Introduction Position In Industry M/s AGL Energy Limited was incorporated in the year 1837 and since then the company has been engaged in developing the technologies through which the safe and reliable energy can be reached to the customers. The company was first to develop the gas street lamp in 1841 in Australia and has cater to the customers in many ways including Gas stoves for housewives, introducing the natural gas and launching the battery storage device in the year 2015. Due to these developments on year on year basis, the company has been regarded as one of Australias leading Integrated Energy Companies. (Cited in Official Website) M/s Genesis Energy Limited was formed in the year 1999 and since then has been the diversified company selling electricity and Natural Gas. Now it has become the largest retailer in gas and electricity of New Zealand catering more than 6,50,000 customers in the New Zealand. The focus of the company is on all the sectors prevailing in the economy residential, commercial and industrial. (Cited in Official Website) As both the companies operates in the same industry and keeping in consideration the pace at which both the companies are growing and has become competitor to each other, the companies have been selected for comparison. Initial Analysis Of Trends In The Financial Statements Agl Energy Limited Profit and Loss Statement Decreasing trend in the Revenue earned by the company. In 2014 there has been increase of 7.51% and in the year 2015 there has been increase on 2.33% approximately. Decreasing Trend in the Net Profit earned by the company. In 2014 there has been increase of 52% whereas in the year 2015 there has been decrease of 61% approximately. There has been increase in Other Operating Income by $ 83 million which shows 33.60% as increasing trend. Increase in Finance Cost by $7 million is there over the past year. Balance Sheet In the year 2015, inventories are $396 million as compared to the year 2014 figure which is $191 million. It exhibits increase in net working capital. Decrease of $197 million in the Cash and Cash Equivalents which shows that the companys cash flows have been decreased. Borrowings have been considerably increased from $45 million in the year 2014 to $ 443 million in the year 2015. Net Working Capital has been decreased from $1245 million in the year 2014 to $ 1086 million in the year 2015. Statement of Cash Flows As compared to year 2014, in the year 2015: Operating Cash Flows has been increased $345 million . Investing Cash Flows has been decreased by $ 1406 million. Financing Cash Flows has been increased by $669 million. Therefore, net decrease in Cash Balance over the year 2014-2015 is $207 million. Statement of Changes in Total Equity It comprises of Issued and Paid up Share Capital, Reserves and Retained Earnings and has been increased to $8815 million. (Anastasia, 2015) Increase is mainly because of issue of share capital. Genesis energy limited: Profit and Loss Statement Revenue has been increased from $2005 million in the year 2014 to $2097 million in the year 2015. Net Profit has been increased from $49.2 million in the year 2014 to $104.80 million in the year 2015. Decrease in Finance Cost by $1.10 million is there over the past year. Balance Sheet In the year 2015, inventories are $80 million as compared to the year 2014 figure which is $93.80 million. It exhibits decrease in net working capital. Decrease of $2.30 million in the Cash and Cash Equivalents which shows that the companys cash flows have been decreased. Borrowings have been considerably increased from $12.3 million in the year 2014 to $ 117.80 million in the year 2015. Net Working Capital has been decreased from $110.70 million in the year 2014 to $ 36.60 million in the year 2015. Statement of Cash Flows As compared to year 2014, in the year 2015: Operating Cash Flows has been increased $14.40 million . Investing Cash Flows has been increased by $ 34.30 million. Financing Cash Flows has been decreased by $51.80 million. Therefore, net decrease in Cash Balance over the year 2014-2015 is $2.3 million. Statement of Changes in Total Equity It comprises of Issued and Paid up Share Capital, Reserves and Retained Earnings and has been increased to $1825.40 million. Change In Financial Ratios And Its Reason Agl Energy Limited In terms of Profitability Ratio Profitability ratios have been decreased as compared to the ratios of earlier year. The decrease is majorly due to decrease in the profit margins or increase in the expenses. (Bajkowski, 1999, p.3) In terms of Liquidity ratios Current and Quick Ratio shows that the companys liquidity position is not much better and the decrease is majorly due to the increase in borrowings. In terms of Capital Structure Ratio Debt Equity ratio and Shareholders equity ratio is better which shows that investor will have gains in making investment in this company. (Lan, 2012) Earnings Per share (EPS) give the amount that each investor will have for his or her share. Decrease in Earnings per share by $0.65 over the past two years. Genesis Energy Limited In terms of Profitability Ratio Profitability ratios have been increased as compared to the ratios of earlier year. The increase is majorly due to increase in the profit margins. In terms of Liquidity ratios Current and Quick Ratio shows that the companys liquidity position is not much better and worst and the decrease is majorly due to the increase in borrowings. In terms of Capital Structure Ratio Debt Equity ratio and Shareholders equity ratio is better which shows that investor will have gains in making investment in this company. Earnings Per share (EPS) give the amount that each investor will have for his or her share. Increase in Earnings per share by $5.56 over the past two years. References 1. AGL Energy Limited official website available on https://www.agl.com.au/about-agl accessed on 25/08/2016. 2. Genesis Energy Limited official website available on https://www.genesisenergy.co.nz/home accessed on 25/08/2016. 3. Anastasia, (2015), Financial Statement Analysis : An Introduction available on https://www.cleverism.com/financial-statement-analysis-introduction/ accessed on 24/08/2016. 4. Bajkowski, (1999), Financial Accounting Ratios: Putting the Numbers to Work, AAII Journal, August 1999 issue, Pages 1-7. Accessed on 26/08/2016 5. Lan J., (2012), 16 Financial Ratios for Analysing a Companys Strengths and Weaknesses, AAII Journal, September 2012 issue available on https://www.aaii.com/journal/article/16-financial-ratios-for-analyzing-a-companys-strengths-and-weaknesses.touch accessed on 26/08/2016. 6. Literature Review Analysis of Financial Statements available on https://library.binus.ac.id/eColls/eThesisdoc/Bab2/Bab%202_10-19.pdf accessed on 26/08/2016.
Monday, December 2, 2019
Sexism is Manifest in Magazines Essay Example
Sexism is Manifest in Magazines Essay Everyday, we face advertisements that use the sexuality of individuals to sell products.à Advertising degrades a womanââ¬â¢s worth in society and uses her body to sell items such as cars, jewelry, and beverages.à Those most often exploited are our mothers, daughters, and sisters. Beautiful women, scantily dressed give us incentive to buy products, whenever the incentive is to be with these females, or as in most cases, to be like them.à Because of this is exploitation, women believe they have to live up to an unachievable standard of beauty.à If they fail to reach these ideas, they are made to feel worthless.The ideal woman is based on flawlessness: no lines, wrinkles, blemishes, and scars-no pores.à She is human.à This look can only be achieved cosmetically, and is the only standard of beauty in our culture (Kilbourne). ââ¬Å"Deep in many girls hearts lies an impossible standard-long blonde hair, long, long legs, a slim, tall body, and perpetual youth.à Call it Barbieâ⬠(Winegar 1 E).à Dr. Lesley J. Dlugokinski, a clinical psychologist from Oklahoma City, suggests that many of the messages linking a womanââ¬â¢s value to her beauty are deeply rooted in Western Culture, beginning with ancient myths and fairtales like ââ¬Å"Sleeping Beautyâ⬠(qtd. in Kinka).So much emphasis placed on appearance that a womanââ¬â¢s lovability and desirability rely on it.à An advertisement for a weight loss clinic reads: ââ¬Å" Iââ¬â¢d probably never be married now if I hadnââ¬â¢t lost forty-nine poundsââ¬â¢-which one woman said was the best advertisement for fat sheââ¬â¢d ever seenâ⬠.à Such advertisements only reaffirm that being beautiful is a result of the products we buy, not who we are inside.à Physical appearance seems to define a womanââ¬â¢s worth.In most advertisements, the womanââ¬â¢s body is used as an object, and whatever her body is like, it will not do; it must change.à Every part of the bo dy must be altered.à For many women in America, how they look often determines how they feel about themselves, impacting their self-esteem.à ââ¬Å"The message regardingâ⬠¦physical beauty is so pervasive that even women with wonderful talents, attributes, skills and intellect donââ¬â¢t feel those are enoughâ⬠(Winegarà 1-E).à Women are judged solely on appearance and are put into competition with each otherââ¬â¢s looks; if a woman does achieve the desire look, she loses love of other women.ââ¬Å"The essential selling traits used in the portrayal of women are alluring, decorative, and traditionalâ⬠(Courtney 9).à The trend of using women for allurement or decoration is found mostly in advertisements for beverages and automobiles.à The sexual implications are more than obvious in selling a product that has nothing to do with sex.à These types of advertisements are found throughout mainly menââ¬â¢s magazines, selling ââ¬Å"manlyâ⬠prod ucts.Advertisers subliminally integrate sexual ideas into the selling of products.à They realize that many times that people do not read the copy, so they use photographs to exploit sexuality in males and females in the shape of the products or the way the models are positioned.à An advertisement for Loveââ¬â¢s Baby Soft perfume reads: ââ¬Å"Because innocence is sexier than you thinkâ⬠.à In the advertisement, an adult woman is presented as a child.à She is dressed as a little girl, but she is sitting with her legs apart, skirt slightly raised.à She has a visible cleavage and is sucking in a lollipop.à The shape of the perfume bottle is clearly phallic, and the implicit meanings in the advertisement tell women not to be mature or grown up and to stay passive, powerless, and dependent (Kilnourne).On the other hand, some advertisements, even try to cover the fact that they are bluntly using sexuality to sell their products.à In some advertisements, women a re naked, wearing only the product for sale. The use of their bodies to sell these products, which have nothing to do with being naked, is disgusting.à Their sexuality is only being used to catch the eye of the consumer.Feminine things are constantly devalued, which causes women to devalue themselves and men to devalue women.à Women are being devalued each time an advertisement depicts a woman as an object.à ââ¬Å"Turning a human being into an object is the first step in justifying violence toward that personâ⬠(Kilbourne). à Men are portrayed as violent and brutal in advertisements, and their body language sends a message to tell all men to be in control, and always uses power, threat, and intimidation.à A billboard for a Rolling Stones album cover reads, ââ¬Å"Iââ¬â¢m black and blue from the Rolling Stones, and I Love Itâ⬠(Kilbourne).à Such advertisements give the implication that women love and deserve to be beaten.à An even more appalling adve rtisement for menââ¬â¢s boots headlines, ââ¬Å"Treatââ¬â¢em good and theyââ¬â¢ll treat you goodâ⬠(Kilbourne).à It shows a woman straddling a manââ¬â¢s leg, pulling his boot off.à The copy read, ââ¬Å"Some men treat their boots better than their women; not all together admirable, but certainly understandableâ⬠(Kilbourne).à Battery of women is presented as a joke.à People who are opposed to violent and sexist advertisement must organize to remove them, and the products they sell from our lives.Four general stereotypes of women are; ââ¬Å"a womanââ¬â¢s place is in the home; women do not make important decisions or do important things; women are dependent and need a manââ¬â¢s protection; and men regard women primarily as sex objectsâ⬠(Courtney 7).à Even though in 1987, one third of all women in the labour force were the sole supporter of their families, advertisements like the following for Braemar sweaters made a joke of a woman in the work place.à The advertisement shows a woman in a skirt, blouse and a Braemar sweater.à The copy reads, ââ¬Å"Phoebe chose to work, not because she had to, but because it gave her a place to wear her Braemar sweatersâ⬠(Kilbourne).à Such sacrum of women in the work place only destroys what has taken so long to get even to this level.à The womenââ¬â¢s movement is constantly being mocked and patronized in advertisements.The most prevalent problem in advertisingââ¬â¢s ideal ofà women is weight.à After seeing hundreds of advertisements featuring ultra-thin, waif-like models each day, women feel contempt, loathing, and disgust for their bodies.à Joan Dickerson, author of Some Thoughts onà Fat, claimsà that ââ¬Å"weââ¬â¢re all supposed to strive for a long and thin ideal, but who exemplifies this ideal?à A man, of course; specifically a young manâ⬠à (Winegar 1-E).à Young women especially, are judging themselves based on what the y see in the mirror.à One in five college-age women have eating disorders, and eighty to eighty-five percent of the consumers of diet programs are women.à The idea for women as displayed in advertisements weights twenty-five percent less than average woman (Winegar 1-E ).Since more and more womenââ¬â¢s groups protest their exploitation in advertising, a small trend toward lessening these advertisements is coming about.à However, because of this, men are being exploited instead.à An example is a television commercial for Diet Coke in which female office workers ââ¬Å"gawkâ⬠out the window at a shirtless male construction worker.à Because it is not politically correct to use women as objectââ¬â¢s now, ââ¬Å"men are the babiesâ⬠¦itââ¬â¢s pleasing to the eye to show menââ¬â¢s pecs, since you canââ¬â¢t show womenââ¬â¢s breastâ⬠(Dunn B-6).à Although this does seem to be a trend, it will take time before men reach the level of exploitati on that women have faced for decades.After seeing thousands of exploitive advertisements every year, we become callus to the psychological effects they have on us as consumers.à No oneââ¬â¢s body, male or female, deserves to be treated as an object, but should be held in high esteem and respect.à This respect should not be limited to those who are thin or beautiful or white or heterosexual.à Advertising that depicts this standard pollutes our minds and only we as consumers, by standing up against such unrealistic ideals, can stop the pollution.
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